Milano, 1962

“Without writing we would be nothing, we would not have conscience of ourselves,” says Alfredo Rapetti Mogol. It is no coincidence that the word is the common root of his two professions, of songwriter and painter. The unstructured signs on his works create a very personal alphabet where the word is apparently emptied of all meaning, but actually acquires a universal value. As in painting, so in jewelry the graphic sign is freed from the gravity of its primitive function, becoming an emotional vehicle for those who have the sensitivity to read the hidden power.




Born in Milan in 1961, Rapetti Mogol is a grandson and son of art. The pseudonym Cheope is used not to be associated with his father, who in turn had chosen the pseudonym Mogol not to be associated with his father Marianus. Cheope derives from the ruler on whom the pyramid of Cheope was then buried, hence the word
himself. In 1983 he became a lyricist with the song The guitarist, sung by Ivan Graziani. Over the years he has worked with Laura Pausini, Eros Ramazzotti, Mina, Adriano Celentano, Alessandra Amoroso, Boomdabash, Michele Bravi, Arisa, Noemi, Giusy Ferreri, J-Ax, Fedez, Francesca Michelin, Annalisa. He teaches at the Master in Music Business of the LUISS University of Rome. In addition to being a lyricist, he is an accomplished painter.
There were numerous solo and group exhibitions that saw him as a protagonist. His curriculum includes solo exhibitions at the KMG Foundation in Berlin; at the Fondazione Ideazione in Rome; at Villa Olmo in Como; at the Albergo delle Poveri in Palermo; at the Certosa di San Lorenzo in Padula; at the Maretti Gallery in Montecarlo and at the Ca’ D’oro in Rome. The group exhibitions include: Grand Palais in Paris; MAR’S in Moscow; Palazzo Strozzi in Florence; Museo per l’Arte Straniera in Riga; Salone D’Autunno in Paris; Museo Permanente in Milan; Biennale di Venezia 2007; Biennale di Venezia 2001.